gina-devee-logo
BEHIND THE DIVINE

The End of an Era

gina-btd

My Inner Conflict Over
Coming Home to California

divider
Earlier this month, we released our first ever Docuseries taking you behind the scenes of the Divine Living Academy. As those of you who read my Real Talk column from the Provence Issue may recall, “Dare to Desire” was something of an eleventh hour miracle. The idea came to me just two days before the shoot was to begin, and it required scrapping a carefully thought-out plan to make it happen.

Thankfully, the whole team rallied behind the plan with enthusiasm. It was time to pass on the typical “4-part video series” as a marketing method and shoot one of our live events docu-style instead.

There was excitement in the air as we captured so many high-impact moments from our recent live event in Paris. I was proud to see the women in our community give authentic, inspired interviews and open-up fully in the breakthrough coaching segments, where so many major transformations occurred.

btd-quote-1Now with the final product in hand, I’m so proud of what we’ve created for you! Though of course, there are plenty of elements I wish we could have done differently (a feeling I’m pretty sure all creatives have). I’m not here to dwell on those self-criticisms though. As most artists, entrepreneurs and visionaries will tell you, striving for perfection often holds us back more than it moves us forward.

Regardless of whether we managed to create a flawless documentary film or even a somewhat effective one, it was only after we wrapped shooting that I began to feel how risky my decision had been.

It wasn’t always the case, but the Divine Living Academy is now the cornerstone of my business, and for the past three years we successfully launched it and had it sell out using a version of a tried-and-true formula. Tossing out our marketing plan in favor of something we had never done before (and that’s never been done in our industry) was certainly a bold move.

btd-1Working through the editing process, the decision began to weigh on me as I heard my doubts chime in. Would this work? What if it didn’t? Before I got too stressed however, I realized that it didn’t matter. In my heart and soul, I knew it was time to try something different. Whatever the outcome, it was absolutely worth the risk.

For visionaries like us, I believe there’s no stronger kryptonite than being stuck doing the same thing over and over again—especially if it’s the same thing everyone else is doing. This is maybe even more true in my case. Of the six human needs, my top driver in life is variety, and that applies to my business as well.

It may seem like the obvious choice to stick with a proven method of bringing in money, but when my marketing doesn’t feel fresh or innovative, it can become very draining very quickly.

At this point in my career, I’m coming to terms with the fact that my relationship with internet marketing is changing. In short, the old ways of marketing don’t light me up any more.

Don’t get me wrong—I am so grateful for this method that has literally given me the life, career and impact of my dreams. If it weren’t for squeeze pages and autoresponders and Facebook ads and solo mailers, I’d probably still be a psychotherapist, renting an office from someone and charging per hour for back-to-back sessions all day long.

btd-quote-2At the same time, if I see one more mailer go out from my company telling the story of how my life wasn’t always this fabulous but now it is and here’s how you too can have the life and business of your dreams…I may just move to Cypress and start waiting tables.

All of this has required me to dig deep, because more of the same is no longer an option for me. And it’s tricky because on the one hand, it’s the only way I know to grow my business. On the other hand, I know my business won’t grow if I’m not growing. So at this moment I’m committed to challenging myself to come up with new and innovative ways to market my products and programs, because it’s not as if the marketing can just stop if you want to have a thriving business.

Right now, my business feels like a blank slate. I almost feel like a beginner again, with all the possibilities of a fresh career and no safe bets on the horizon. Beyond the docuseries, I’m not entirely sure what my new marketing will look like. I’m living in the question, which is an uncomfortable place to be.

This is why they say that to be a successful entrepreneur, you have to become comfortable being uncomfortable. Instead of focusing on the fear, I’m excited to venture into unfamiliar territory, discover my next level of creative expression and hopefully learn a new skill or three.

It may seem risky to deviate from the well-worn path, but I know that the greater risk would be in not staying true to myself. So despite all the question marks, I have clarity on one thing: evolution is my only option.

  All My Love,

 

P.S. One thing we can all can count on when we’re living in the question? The support of our soul sisters! I’d love to hear your thoughts and feedback as I jump into the unknown. What would you like to see more or less of from Divine Living? Leave us a note in the comments!

 

 

Send this to friend