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From Struggling
to Superstar

The Top 3 Practices that
Fast-Tracked Me to Seven
Figures

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What are the top 3 consistent practices you’d attribute to your growth, moving a from struggling therapist making $24k a year and in debt, to the superstar that you are today making $5 million dollars in one year and influencing so many women worldwide?

— Elizabeth Gormly De Moraes

Elizabeth—great question! There are a number of things I’ve been consistently doing, developing and working on since first launching my business 10 years ago. The top three I’d say are essential for anyone who seeks consistent expansion. If I dropped any of these from my focus, my growth would surely slow down or plateau. I definitely couldn’t have gotten to where I am today without them.

Number one is the art of getting really clear on my desires—as if they are possible. Because we’re all so used to hearing about what we can’t have, can’t do and will never accomplish, so many women never own up to their desires (in life and in business) and thus, never actually go for them as if they were not only possible, but non-negotiable.

“Number one is the art of getting really clear on my desires—as if they are possible.

All throughout my career I’ve heard, you can’t charge that much. You won’t be able to sell it that way. There’s no way you’ll be able to travel for four months of the year and still pull off a successful launch. And If I had ever chosen to believe any of that over listening to my own intuition, I’d certainly still be stuck in struggle mode—and you wouldn’t be reading this magazine right now!

Instead of letting the current paradigm of what is and isn’t possible dictate my actions, what I do is anchor into the crystal clear truth of what I desire, who I am and what I know is possible—especially whenever I seek to grow my business or create something new.

For example, when I was first dreaming up the Divine Living Academy, I got really clear that I desired to enroll 200 women and that I wanted to fill the whole program through a video launch. This was unheard of at the time, to enroll that many participants at an almost five-figure price point. Everyone said I had to do live events and sell from the stage. I had filled programs that way before, but I knew that’s not what I wanted for this launch. So I zeroed in on my desired outcome and my ideal strategy. From there, I worked backwards and developed the right plan to make it successful. It’s how I always set myself up to manifest any of my goals for my life and business.

The second muscle that I still work to this day is my unlimited thinking. This really comes down to studying wealth consciousness and living that awareness in the now. It’s something I had to establish a solid foundation for in the beginning. For at least my first year, I was reading books like Think and Grow Rich and The Science of Getting Rich every single day for at least 30 minutes.

I’m still constantly reading different business and personal development books, but now keeping an expansive mindset is mostly about following what lights me up beyond what seems to make “good business sense.” Take the first Academy launch and what I ended up doing to fill those 200 spots. July of that year I was with Glenn on the Isle of Capri and we were slated to launch in September, with a plan to produce a video series, but few details fleshed out—no concept, no location, no script, no plan.

Around that time Glenn started urging me, “Gina, we’ve got to go work on this.” I didn’t know quite what we were going to do, so I had been avoiding it. Glenn thought I could use some creative support, so he brought up the apprentice program I was running at the time. Most of the women working with me lived on the East Coast of the United States. Glenn thoughtfully suggested we fly out there and go work with them and get this done.

“One of the biggest mistakes I see women entrepreneurs making is getting in the habit of being ‘busy’.”

I liked the working together and getting it done part…but I couldn’t help but think, why would I want to leave the Amalfi Coast in the height of summer to go to the East Coast? It might have made the most sense…in expense report terms. But how would that possibly inspire the best possible marketing campaign for a program designed to help women tap into their true desires and passions?

So I started asking the right questions. What destination would inspire the best possible video series? Where do I feel the most lit up? Where does my ideal client want to see me? In that moment, the answer in my heart was Paris. Wild as it may seem to the entrepreneurs of yesteryear, we flew all the apprentices from Newark to Charles de Gaulle and spent a glorious week working in a luxury apartment, crafting the Paris video series. Coming from such a high-vibe energy, the launch was a major success and I can’t imagine it having happened any other way.

“You have the ability to create exactly what you desire, as long as you have your greatest asset: yourself.”

Once you have clarity on your desires and you’re thinking in a miraculous, unlimited way, then the third, equally crucial piece is to align your actions specifically toward your goals. One of the biggest mistakes I see women entrepreneurs making is getting in the habit of being “busy.” The problem is, being busy doesn’t make you money!

To be effective and have consistent growth, you have to laser your focus on moneymaking activities, delegate as much as you can as fast as you can, and never let your inbox rule your day! If you’re always running around being busy, doing this training or that webinar, your ideal clients can’t even get to you—so no wonder you’re not seeing the growth you desire.

I know that it can sometimes feel like there’s this huge gap between where you are and where you desire to be. We all experience it, no matter how far along our paths we are. What all of these practices are really about is being open to the belief that a bridge across that gap does exist—and then realizing that you are in fact part of that bridge. You have the ability to create exactly what you desire, as long as you have your greatest asset: yourself.

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