So you’re really good at what you do. You’ve been doing it for a while, you’re proud of your accomplishments—maybe you’ve even received some public recognition. But because you’re more of a “journey” than a “destination” kind of gal, you can’t help but wonder, “what’s next?”
You know very well that as exciting as sitting back on your laurels and knitting a cashmere scarf might sound, there are bigger and better opportunities for you out there still. You’re coming up on that next level of mastery, but you’re still searching for that inspiration that will really let you shine through your career as well as every aspect of your life.
You have the opportunity to use your business as a vehicle through which to express your best, most integrated self, achieving a new breakthrough level I like to call the “wow factor.” Here I’m sharing with you three lessons I learned on the road to discovering my own “wow factor,” so that they might guide and inspire you to find yours.
When I first started my business, I spent Monday through Friday exclusively focused on personal development coaching. At the end of each week, I would run to Barnes & Noble (when they were still everywhere) and pick up every big gorgeous food and travel magazine I could find. On Sunday I’d cook a delicious meal and host a fabulous dinner party for all of my friends, and then on Monday I’d hit the grind again and forget all about my weekend.
I was successful, grateful, and content, but I had not yet found my wow factor. It finally happened when I looked carefully at my industry’s customs and said to myself, wait, why doesn’t my business reflect me? If I was going to really shine, I had to find a way to honor my dreams, every day of the week.
I decided to recreate my brand, making it a genuine reflection of my passions, and integrating all the best parts of me. Inspired by a luxury lifestyle that includes world travel, gourmet food, and high-end fashion, my new brand would shape every decision I made and inform how I developed my coaching programs. I introduced travel into my coaching business, which was relatively new for the industry. I found a way to share my passion with wonderful clients all over the world, and inspire them with the same experiences that inspire me. Suddenly my life began to look a lot more like my dreams, and at the same time, my business started to do better than ever.
I finally asked myself, does it have to be like this? I love personal development AND I love luxurious experiences! I wanted to host my seminars at Four Seasons Resorts, so I did. I desired to facilitate private intensives at The Ritz in Paris and rent villas in Provence and Marrakesh, so I did and my clients loved it! I was excited to provide events globally in chic destinations like London, Paris, Sydney, Miami, NYC and LA, rather than go to the less expensive (and less exciting) American cities where I saw my colleagues working with their clients. People were thrilled.
I borrowed a tip from the luxury industry and gave away 8 nights of luxury hotel accommodations rather than 8 downloadable info products as a fast action bonus. When my colleagues in the internet marketing industry were giving out iPads as prizes to their top affiliates, I looked to the travel industry and gave away a business class flight to the winner of my affiliate program. I let J.Lo be my fashion icon rather than sporting the standard suit a coach or speaker is “supposed” to wear. Who and what industries inspire you? Bring them into your business and your brand today.
Money is Not An Obstacle
I expect many wow factors have been missed because we are all conditioned to think of money as our biggest obstacle. I firmly believe that where there is a will, there is a way. As an entrepreneur designing the business of your dreams, don’t think about how much it is going to cost you to do something. Think about what it will cost you not to do it—to never take that quantum leap that will take your business to the next level.
I could be held back by things like the cost of renting out a suite at The Ritz, my airfare to Europe or the logistics of hosting my first international coaching intensive in Paris, but what would it have cost me if I didn’t honor my dreams? If I didn’t give myself and my clients that beautiful experience that laid the framework for the global brand I have today, hosting sold-out seminars in every corner of the world? Money shows up wherever there is a purpose for it, so listen to your intuition and honor your dreams.
To help you get there, I’m gifting you my Launch Guide for Women Entrepreneurs, which offers a behind-the-scenes look at how I create my own successful launch events.
Designed exclusively for the Divine Living Community, this complementary download includes empowering audio training from a VIP mastermind session, plus my nuts-and-bolts (50 page) planner that breaks down all the pieces you’ll need to market and sell out your next major program.
for Women Entrepreneurs
In this exclusive training you can download right now, you’ll get a behind-the-scenes look at the model I use to launch my own high-ticket programs, plus a dose of motivating mentorship and mindset work.
Learn to attract the right clients by expressing your unique talent, voice, and purpose, and start earning the money you desire.
|Listen in and be inspired as I work
with a group of women
entrepreneurs on launching their
own high-level programs.
|Learn the strategic planning that goes
into rolling out your next product or
program launch, from marketing
techniques to team building.